At present, environmental protection has become the trend of major catering brands to embrace. Starbucks, McDonald's, KFC and other companies have gradually abandoned plastic straws, but disposable cups are actually a bigger source of pollution. There is no ideal substitute. Today's coffee cups are difficult to recycle, and natural degradation takes about 20 years. As early as 2010, Starbucks stated that all cups will be reusable or recycled in 2015, but it has not been realized so far.
In addition to Starbucks, catering companies such as McDonald's and the donut chain Dunkin'Donuts have announced that they will replace the current plastic disposable cups with recyclable materials in the next few years.
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Last year, Starbucks also invested 10 million US dollars (about NT$300 million) to publicly collect environmentally friendly coffee cups. CupClub is one of the 12 programs that stand out in the Starbucks Contest. Perhaps in the near future, it will really see such a "shared coffee cup" in Starbucks and other stores.
Recyclable materials are not difficult to find, but the use of environmentally friendly materials is often contrary to the business logic of reducing costs and improving efficiency. How to balance environmental costs and commercial benefits is whether these companies are willing to implement these environmental protections for a long time. The key to the strategy.
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